NORFOLK & BETTER

About us

Norfolk & Better is a 1500 acre traditional mixed farm in the heart of Norfolk. The farm is run by a small dedicated team and owned by entrepreneur Dr Peter Dawe.

NORFOLK & BETTER

Our Story

Nestled in the heart of Norfolk, Norfolk & Better is a 1,500-acre traditional mixed farm producing high-quality, ethically reared food with full traceability. Once solely arable, our farm has grown into a thriving, diverse operation, where we rear and butcher our own meat, craft award-winning cheeses, mill our own flour, and will soon be pressing our own oil—all on-site for unbeatable quality and minimal food miles.

Founded by entrepreneur Dr. Peter Dawe, the farm is now run with his son, Alex Dawe, alongside a passionate and dedicated team. Together, we are committed to sustainable farming, exceptional animal welfare, and producing food with true provenance.

NORFOLK & BETTER

Our Farming Philosophy

We believe great food starts with great farming. Our approach is built on:

Wildlife & Biodiversity – We actively plant hedgerows and create natural habitats to support local wildlife.
Animal Welfare – Our animals are grass-fed or woodland-reared, allowed to mature naturally, and raised to the highest welfare standards.
Farm-to-Table Production – Everything we sell is made right here on the farm, ensuring full traceability and exceptional quality.

NORFOLK & BETTER

More Than a Farm

Norfolk & Better is more than just a farm – it’s a way of life. We love connecting with our community, welcoming visitors, and sharing our passion for real, responsibly produced food.

By choosing our produce, you’re not just buying food – you’re supporting local, sustainable farming and enjoying products made with passion, care, and integrity.

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Our Produce

Jagyu™ Beef, Woodland Pork & Home-Reared Lamb – Expertly butchered on-site, our premium meats offer rich flavour and tenderness.
Award-Winning Cheeses – Handmade and matured in our cheese caves, our range includes Fen Fosey, Jiffler, Jiffler Blue, Breckland Brie, and Norbert.
Stoneground Flour & Future Produce – We mill our own flour and will soon be producing cold-pressed oils, keeping everything local and sustainable.

NORFOLK & BETTER

Customer Reviews

Find below just a selection of our amazing reviews from people who have tried our meat packs.

Customer Review

The Jagyu is melt in the mouth

‘The Jagyu is melt in the mouth, it just falls apart – it’s SO GOOD!’ – Peter, Ely

Customer Review

Absolutely overjoyed would be an understatement

‘Absolutely overjoyed would be an understatement to describe our appreciation of the quality on show here’ B2B Cromer

Customer Review

The burgers are amazing

‘The burgers are amazing, good half pound size and they don’t shrink’ Alex, Newmarket

Customer Review

The best meat ever

‘The best meat ever, we were lucky enough to look around the farm, it is important for us to know where our meat has come from, we are always first inline to buy this incredibly yummy Beef’ Alison, Norfolk

Customer Review

The Ribeye had the most incredible marbling

‘The Ribeye had the most incredible marbling, the beef wasn’t like any we’ve had before the taste was second to none, if you haven’t tried the Jagyu, you must! Anna, Croydon